Sr Analyst, Original Content & Brand Intelligence

New York
Jun 07, 2018
Jul 05, 2018
Employer Type
Direct Employer
Employment Type
Full Time
Job Board
Job Description
Job Summary: Imagine if at your next job, you could spend your day as part of a team that spends their entire day analyzing what sports fans want and then providing advice to the worldwide leader in sports on how to deliver that to those fans? The Original Content and Brand Intelligence team utilizes all facets of research from Primary to Secondary Research in order to keep a pulse on the ESPN brand and a major driver of the brand, Original Content.

The Senior Analyst will report, track and provide analysis of the ESPN Brand as well as TV and Digital and Social measurement for ESPN's original content, and competitors. This role will also include Primary research including collecting data quantitatively through surveys as well as qualitatively through in-person and online discussion with consumers. The Senior Analyst will be a naturally curious, thoughtful and creative thinker with a familiarity with market research and/or media research. The individual will have a passion for understanding the sports fan and sports media landscape. Responsibilities:
  • Conducts quarterly tracking of ESPN's Key Brand Metrics with inputs from the ESPN Brand Activation survey as well as looks for trends within monthly and quarterly data.
  • Tracking cross-platform performance of ESPN properties as well as provide highlights of their performance to all departments i.e. television ratings trends, digital measurement, social media trends, and trends from brand trackers.
  • Provide analysis to assist with Marketing, Programming, Production, Sales and Strategic Planning efforts for the company.
  • Provides details of the ESPN Networks program schedule to Nielsen on a daily basis.
  • Assists on custom quantitative (survey) and qualitative (focus groups) ESPN research projects including, but not limited to the ESPN Brand and Evaluation of current ESPN properties across TV and Digital with guidance and supervision from the Manager of Original Content and Brand Intelligence as well as other team members.
  • Assists in all steps of an ad-hoc project, such as questionnaire design/discussion guide development and liaising with research vendors.
  • Works closely with the finance and programming departments to forecast the ratings performance of various existing programs.
  • Stays actively aware of ESPN and competitive programming. Keeps abreast of general media trends.
Basic Qualifications:
  • At least 1 year experience in market and or media research.
  • Knowledge of media math concepts and data analysis. Basic working knowledge of Nielsen research tools and Adobe Analytics. Familiar with comScore.
  • Must have an understanding of quantitative methods such as survey development and sampling.
  • Working knowledge of qualitative research methodologies.
  • Collaborative nature and ability to work well in a team environment.
  • Ability to produce original ideas when analyzing problems.
  • Must be proficient in Windows-based PC applications such as Excel, Word and PowerPoint.
  • Needs excellent writing skills and displays strong attention to details. Have the ability to handle multiple tasks and deliver against timelines in a fast paced environment. Must have basic mathematical ability and a rudimentary understanding of statistical concepts.Must be a perpetual learner and highly collaborative - always seeking to improve yourself, your team, and the larger department.
Preferred Qualifications:
  • Some experience and comfort with presenting information preferred
  • Experience with software like SPSS, Tableau (or other data visualization tools)
Bonus qualifications:
  • NetBase (or other social media analytical tools)
  • Background in data science for market research (i.e. comfort with running or a solid understanding of regression or cluster analysis)
Required Education
  • Bachelor's degree or higher.
Preferred Education
  • College degree in economics, mathematics, statistics, communications, market research, marketing, or related field preferred.
Additional Information: *Relocation assistance is not provided for this position* About ESPN: Working at ESPN is unlike anything else. That's because we're always finding new ways to interact with fans - however and wherever they connect with sports. Every day we're doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc., which is part of a business segment we call ESPN.
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.